The Center of Urban and Regional Planning for Postgraduate Studies at the University of Baghdad discussed the master’s thesis entitled (Investment in the identity of the place and its role in the uniqueness of the city) by the student Duaa Saleh Al-Mansouri, and supervised by Professor Dr. Amer Shaker Khadir. The research aimed to verify how investment in the identity of the place achieves the material distinction of the city in the context of global competitiveness, while the research problem was summarized in the lack of knowledge of how investment in the identity of the place affects the achievement of the material distinction of the city in the context of global competitiveness.
The thesis concluded that it is necessary to invest in the identity of the place in an effective and sustainable manner as it should be, and to develop plans and programs to preserve the city’s material and cultural heritage, and the need to provide financial support and resources necessary to invest in the identity of the place. The message recommended developing comprehensive investment plans to enhance the identity of the place and achieve the material distinction of the city, and improving its infrastructure in a manner consistent with its spatial identity, as well as supporting and developing creative industries in the city, and the importance of adopting the principle of mixed use, whether in planning existing cities or new cities, as it works to create sustainable urban environments, and the importance of setting design planning standards to mix land uses correctly and in a harmonious manner in order to preserve the city’s landscape and its characteristics in a non-distorted manner.
The thesis also confirmed that there is a strong direct correlation between mixed land use and the urban landscape of the city at a confidence level of 99%, which means that mixed use has a strong impact on the diversity of the urban landscape.
